As with a website, Marketing is built up with a number of platforms. I strive to dig deep into the business and business needs so that I can help with direction on how to market the business and website properly.
I look into challenges a business is currently facing to see if any of my business knowledge would be helpful for correcting some of those challenges. Many of the issues would involve simple marketing goals, but in other cases I have helped contribute to changing systems and processes internally to increase productivity.